CROSS MEDIA/SOCIAL MEDIA

Ferhan Cook is an expert in Cross-Media, Social Media Strategies and Transmedia, with over 20 years in experience in interactive content. Beginning with her work at Apple and afterwards through her own Mediaplay International and Any Screen Productions Ltd, Ferhan is a recognised expert in this domain.

Ferhan's current focus in the areas of Social TV and Publishing 2.0. - bringing industy players together to brainstorm, make deals, and push the envelope through several of the events she has worked on. Stay tuned for more announcements in this area. (see Conference & Events section)

Examples of our services in this area include:
  • Performing strategic business analysis and market research into business models and best practices
  • Providing competitive marketing strategies for PVR launches, interactive channels, and establishing key contacts for building distribution or product partnerships
  • Negotiating international distribution deals for interactive formats and cross platform content
  • Developing and implementing effective marketing plans —identify targets, create messages, decide on best marketing vehicles
  • Repositioning Product and Technology to fit market needs

Cross Media Clients
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