Interactive

The emergence of new interactive technologies such as time-shifting and place-shifting is fundamentally changing the business of TV Producers and Broadcasters, and presenting them with new value added business opportunities based on digital delivery platforms.

Any Screen Productions provides strategic marketing consultancy and business representation in this new digital landscape:

• Performing strategic business analysis and market research into business models and best practices
• Providing competitive marketing strategies for PVR launches, interactive channels, and establishing key contacts for building distribution or product partnerships
• Negotiating international distribution deals for interactive formats and cross platform content
• Developing and implementing effective marketing plans —identify targets, create messages, decide on best marketing vehicles